Mercedes-Benz Intuition Extends Beyond the Luxury Cars Themselves

November 23rd, 2015 by

The intuitive nature of this luxury brand is working to better align the entire new Mercedes-Benz lineup, making it easier than ever for drivers in the greater West Boerne, TX area to browse and shop for their next new premium coupe, sedan, or SUV.

Now, if you’ve been driving a Mercedes-Benz for years, you likely find no issues distinguishing the GL350 from the ML 350, but for newer enthusiasts, the selection can get confusing–particularly within the sport utility vehicle segment. So, the automaker decided it was time to make their model naming structure as smooth, sleek, and perceptive as the vehicles that they produce.

That’s led to a more aligned naming strategy, using “linking letters” (A, C, E, S, etc.) to pair up luxury SUVs with their premium sedan/coupe counterparts. For example, the Mercedes-Benz GLK has disappeared for the 2016 model-year, and been re-born as the Mercedes-Benz GLC because of its C-Class-inspired design.

Want to know more about the new rebranding effort, the new SUV lineup, or the new Mercedes-Benz GLC? Give us a call, contact us online, or visit us at Mercedes-Benz of Boerne. We’re always happy to talk!

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