Mercedes-Benz Reaches Millennials via the Evolution Tour
Mercedes-Benz is trying to connect with millennials, and to that end they are again supporting the Evolution Tour featuring Bastille and Passion Pit, two musical artists popular with 18-34 year olds. The tour will travel through five cities: New York, Chicago, Las Angeles, Atlanta, and Austin, throughout the summer and into the fall.
Drew Slaven, Vice President of Marketing at Mercedes-Benz USA, has been quoted as saying “music is becoming one of the most important customer intersects at Mercedes-Benz as we reach younger customers through brand experiences.”
Head to www.mbevolutiontour.com to get more information about the tour. And to get more information about Mercedes-Benz vehicles, come see us at Mercedes-Benz of Boerne, located at 31445 Interstate 10 Frontage Rd. We have a number of new models that we’d love to show you.