Mercedes-Benz Reaches Millennials via the Evolution Tour

July 24th, 2015 by

Mercedes-Benz is trying to connect with millennials, and to that end they are again supporting the Evolution Tour featuring Bastille and Passion Pit, two musical artists popular with 18-34 year olds. The tour will travel through five cities: New York, Chicago, Las Angeles, Atlanta, and Austin, throughout the summer and into the fall.

Drew Slaven, Vice President of Marketing at Mercedes-Benz USA, has been quoted as saying “music is becoming one of the most important customer intersects at Mercedes-Benz as we reach younger customers through brand experiences.”

Head to to get more information about the tour. And to get more information about Mercedes-Benz vehicles, come see us at Mercedes-Benz of Boerne, located at 31445 Interstate 10 Frontage Rd. We have a number of new models that we’d love to show you.

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